August: When To Press The Big Red Button
A launch to launch a launch?
How do you know when the right time to launch something is?
Is it when you have something ready?
Is it when your customers are most likely to buy?
Is it exactly 3 months and 2 weeks? (3 months pre-launch lead-in, 2 weeks active-launch)
Is it when you have your next product ready to fast-follow the first?
Is it just before peak? Or just after peak? September Reset, New Year New You, Back to School, Summer Solstice?
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